Executed correctly, the right celebrity brand ambassador can have a dramatic effect on revenue from both existing and new clients whether you are a small business or a large multinational.
Connecting with potential brand ambassadors requires experience, research and a strong network. We have unrivalled access to everyone from YouTube influencers, to reality TV stars to Hollywood's A-list.
Selecting the right brand ambassador requires careful matchmaking to ensure shared principles, values, culture and passions in order to truly help a business grow. The more affinity and synergy, the more successful the relationship will be.
Securing the right brand ambassador requires the right process, know-how and skill. We have been there and done it, making the whole experience a lot simple, faster and smoother.
01: Brand Ambassador Search
Due to the relationships we have built up over the years, we are increasingly representing the Celebrity Ambassadors themselves including 'the World's Greatest Living Explorer', Sir Ranulph Fiennes.
We work with celebrities and well known personalities to understand what they stand for, what makes them tick, their favourite brands and the items they wouldn't live without, because ambassadors that care about the products and services they associated themselves with, the much better results for clients.
02: Ambassador Representation
We are now branching out and using our deep, broad, marketing experience to develop end-to-end, Celebrity Ambassador supported, new products and bring them to market.
From inception to prototypes, from final products to launches, from production to distribution we help bring new ideas to life, fully backed by ambassadors from day zero.
Some of our favourite projects include a premium bottle of golden rum, a Hollywood movie and supporting the launch of a new high street bank.
03: End-End Product Development
OUR SERVICES
Examples of our work
Our client was looking for a brand ambassador to help them achieve a profile their advertising budget couldn't afford...in alignment with their services helping companies comply with rules and regulations around the world.
We identified the world's greatest ever referee, Pierluigi Collina as an ideal ambassador. Internationally known and adored, he epitomised rules, compliance and respect for authority whilst being an ex finance director himself, he could understand our client's services and relate his experiences to their messaging.
We signed him, built the campaign and 'surprised and delighted' clients all around the world.
Brand Ambassador Appointment
We came up with the idea of creating a movie based on the life of the World's Greatest Living Explorer Sir Ranulph Fiennes and took his treasure trove of archival footage to the BFI for digitisation.
We received their support to utilise the footage and turn it into a movie and, alongside the BFI, pitched the concept to streaming services and Hollywood studies. We negotiated on the artists behalf's ensuring he received the fees he was happy with.
We signed a deal with Universal Studios and the film was released in 2021 to critical acclaim.
Hollywood Movie
Working with Sir Ranulph Fiennes on some oh brand ambassador work with corporate clients, we mooted the idea of creating a whisky in honour of his expeditions.
We built relationships with a distillery, created a golden rum with ingredients inspired by his many adventures and built all the campaign assets.
We did deals with supermarkets, distributors and airlines and won many awards for its quality.
And it has been great fun for all involved!
Great British Rum
I can only thank the team for what they managed to deliver from Saturday lunch time to Monday morning. We had confidence that the comms side of things were in safe hands and that we were prepared for the week ahead.
Mr S
CEO of European HQ'd Listed company
We needed to keep things confidential and you allowed us to do that. Our internal team appreciated what you'd been through and were able to deliver them when we brief them. Thank you!
Mrs M
Chairman of large PE backed professional services firm
It was a sensitive change to make and I and the board would like to thank you for your responsiveness, professionalism and guidance. Everything went as well as it could, which is a relief.
Mr D
CEO of VC backed Fintech