So many marketers and agencies struggle to develop useful, actionable personas even though it is a bedrock of good marketing campaigns. After all, if you do not understand what is going on in the clients mind how on earth can you effectively market to them?

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The majority of personas out there in the world are useless. We wish they weren't. We care about understanding what is going on in a CXO's mind. What challenges do they face? what pressures? what are their aspirations? how can we help this individual be successful?

If you understand your target audience 'personas' in as much, useful, detail as possible, it makes it a hell of a lot easier to develop value propositions.

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A good value proposition does not include how many employees you have or the number of locations.

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A good value proposition is in context of the challenges and aspirations of your target persona and makes clear how you can help them overcome obstacles or achieve their goals. You get that right and the messages to market are not only clearer, they are much more impactful.

A good marketing plan can be the difference between generating the leads required for growth and your marketing team being busy executing 'random acts of marketing' and not being sure of the ROI.

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We can help build a plan that works by being pretty methodical but focused on the right things. We believe you have to earn the right to pull together an 'activity' plan i.e. the events, the content, the social etc and if your team jumps to that first...well, its broken before its started.

Every now and then it's good to understand where your marketing team is at. Not to just poke holes but to understand what strengths you have,  what areas you could improve and what areas you're not doing but could...

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Our experienced veterans can make this all a little bit easier, dare we say enjoyable. We'll ask those stupid questions that haven't been asked in a while, look under the hood and compare to what we see companies in other industries doing. 

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Helping you identify areas of improvement is the key output. Whether that is personnel change, tool change, a change of focus or a change or methodology. And audits are pretty quick to complete.

Sometimes after an Audit, a stakeholder ask for help implementing the recommendations.

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Changing the org structure, introducing new blood with new skills, finding the right technology, developing the right campaign, implementing client sat programs, launching new products, consolidating the acqusitions or refreshing the brands.

 

We're happy to parachute in, integrate as one with the existing team and elevating 'business as usual' to a higher level. 

We've done more than our fair share of global brand refreshes...

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There often comes a time when the brand needs a little modernisation and things made a bit fresher. Sometimes multiple brands need to be consolidated into one due to acquisitions, especially important as it's hard enough to make one brand famous, let alone several. 

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We have been through the process many times before. We know the politics and the love for the old brands (even if they did sell their business). We know there are thousands of touchpoint that need to be updated that non-marketers just will not appreciate. And we know how hard a task these things actually are and long it really takes.

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